April 22nd, 2010

Best Websites for Advertising to Green Consumers

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Organic. Sustainable. Recycled. It seems we're all looking for ways to add a little "green" to our lives! Whether it's researching alternative energy, finding the local recycling facility, or looking for a place to swap healthy recipes… there are tons of websites dedicated to providing news, tips, resources, and communities to help us do our part for Mother Earth.

In honor of the 40th Anniversary of Earth Day, we've assembled a list of the 40 best websites for advertising to green consumers. Fingers crossed that the planet and all of us are around for the 80th Anniversary!

These selections were ranked based our editorial review, monthly US visitors (estimated by Compete), and Google page rank (a key factor in determining ranking in search results… the higher the better). 

Websites Type Monthly Visitors PageRank
TreeHugger  News and Lifestyle       1,400,000          8
Care2  Community and Commentary       1,192,000          7
Mother Nature Network  News and Info          508,000          7
Mother Earth News  Articles and Commentary          507,000          7
Inhabitat  Architecture and Design          409,000          4
The Daily Green  News and Lifestyle          407,000          7
Grist  News and Commentary          292,000          8
Earth911.com  Recycling News and Services          205,000          7
Re-Nest  Green Homes Design          198,000          6
The Rainforest Site  Environment Preservation          147,000          6
WebEcoist  News and Commentary          137,000          4
Ecorazzi  Green Celebrity News          114,000          7
GreenBiz.com  Business News and Resources          100,000          7
Autoblog Green  Green Cars            96,000          7
Triple Pundit  Business News            96,000          6
Environmental Graffiti  News and Commentary            89,000          4
EcoSalon  News and Fashion            87,000          4
EcoGeek  Green Technology            79,000          7
Green Diary  News and Info            75,000          5
ENN  Global News            70,000          4
Ecofriend  Green Technology            68,000          4
Sustain Lane  Product Reviews and Community            61,000          6
Natural Home  Green Homes            59,000          6
Worldchanging  Stories and Ideas            58,000          7
Environmental Leader  Business News            56,000          7
Home Power Magazine  Alternative Energy            49,000          5
Green Options  Community and Commentary            44,000          6
Eco Child's Play  Green Parenting            42,000          5
E Magazine.com  News and Commentary            36,000          6
The Alternative Consumer  News and Lifestyle            30,000          6
Green Living Ideas  Ideas and Tips            30,000          6
AboutMyPlanet  News and Tips            29,000          6
Groovy Green  News and Commentary            27,000          6
The Good Human  Articles and Commentary            27,000          4
Green Car Journal  Green Cars            25,000          6
Home Energy Magazine  Alternative Energy            24,000          7
EcoTech Daily  Green Technology            23,000          5
Planetsave  Articles and Commentary            21,000          6
The Sustainability Ninja  News and Tips            19,000          6
Greenzer  Green Shopping            15,000          5

So many choices so little time? Here's another great option – advertising networks like Natural Path Media and SustainLane Green Ad Network specialize in advertising across sites with an environmental focus.

Keep in mind that for many people, "going green" is a way of life, not a single act or purchase. Invest the time to craft the right message for this progressive audience… and you'll be taking your "sustainable" sales growth all the way to the bank (in your hybrid car of course)!

Want to nominate an environmental site not on our list? Share it in the comments!

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