Posts Tagged ‘Advertising’

May 19th, 2010

Best Websites for Advertising to L.A. Consumers

Memorial Day Weekend is fast approaching… and that means it's time for the beach, summer movies, and Disneyland (with kids in tow!) So when better to ask the question California advertisers are dreaming about: What's the best way to reach Los Angeles consumers with my online marketing message?

Here's our list of the 21 best websites for advertising to L.A. consumers. We've ranked them based on our editorial review, monthly US visitors (estimated by Compete), and Google page rank (a key factor in determining ranking in search results… the higher the number the better).

Websites
Type
Monthly Visitors
PageRank
Los Angeles Times National and regional news        8,082,000         8
LA Weekly News and local events           563,000         7
CBS2.com TV news website           498,000         6
KTLA.com TV news website           405,000         7
LA Daily News Regional and local news           399,000         4
NBC Los Angeles TV news website           380,000         6
Laist Local news and events blog           258,000         7
MyFox LA TV news website           176,000         6
Daily Breeze Local and community news           153,000         6
LosAngeles.com City guide and nightlife           103,000         4
KNX 1070 News radio website             61,000         6
LA Observed News, sports, and politics             58,000         6
LA.com City guide and nightlife             50,000         4
Losanjealouse Local music and events             41,000         6
LAMag.com City guide and shopping             40,000         6
LA Downtown News Local news and info             24,000         6
Green LA Girl Sustainable living blog             22,000         4
LA Snark Pop culture and lifestyle blog             14,000         5
Yo! Venice! Local news and lifestyle blog             14,000         4
Blogdowntown Local news and lifestyle blog             13,000         6
LA Moms Blog Local parenting blog               9,000         5

You'll see that the local media (newspapers, TV stations, and radio) have come online… and once again represent a great way to reach Los Angeles consumers interested in breaking news. How about the city guides? Always an option if you want to find people taking advantage of the L.A. nightlife and local happenings.

But don't neglect the blogs! They offer personalized commentary and attract those interested in a daily dose of Los Angeles lifestyle. They're also more affordable for local advertisers on a b-movie budget (like us!)

Have a great L.A. website that you'd like to nominate for next time? Just let us know…

We'll see you at the beach this summer!

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April 29th, 2010

Best Free and Affordable Website Builders

Remember when you needed thousands of dollars and a technology degree to build even a small quality website? Well those days are gone forever! Now you can create a professional looking website for less than $20 a month (or free!) with hosting included.

Don't believe me?

Then check out our list of the 22 best free and affordable website builders. We've ranked them based on editorial review, monthly US visitors (estimated by Compete), and Google page rank (a key factor in determining ranking in search results… the higher the number the better).

Company
Pricing Monthly Visitors PageRank
Webs Free with ads       4,428,000         8
Homestead $4.99 per month       3,032,000         7
Weebly Free       1,687,000         8
Wix Free with ads          815,000         8
Squarespace $8.00 per month          687,000         7
Yola Free          457,000         7
WebStarts Free          446,000         6
Web.com $11.95 per month          418,000         7
uCoz Free with ads          377,000         6
Moonfruit Free          247,000         6
Jimdo Free with ads          228,000         7
Webnode Free          175,000         7
CityMax $19.98 per month          135,000         6
Spruz Free with ads          121,000         5
Tip Top Website $4.95 per month          103,000         6
DoodleKit Free with ads            56,000         6
SiteCube $4.75 per month            49,000         7
DevHub Free with ads            47,000         5
SnapPages Free            30,000         5
hPage Free            30,000         4
BuildYourSite.com $9.95 per month            21,000         4
Moogo Free with ads            15,000         4

Keep in mind that most of the free services limit your website to five pages… and may require that you show someone else's ads. But no worries as you can always upgrade to a monthly fee that fits almost any budget (even ours!)… especially if you need more storage or other "bells and whistles" (e-commerce anyone?)

You'll be seriously amazed at the great looking website templates you can choose from plus how easy they are to customize. And did I mention… no technical degree required!

So start building your website… and see how easy it can be!

(Still wondering: does your business need a website? Read on…)

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April 22nd, 2010

Best Websites for Advertising to Green Consumers

Organic. Sustainable. Recycled. It seems we're all looking for ways to add a little "green" to our lives! Whether it's researching alternative energy, finding the local recycling facility, or looking for a place to swap healthy recipes… there are tons of websites dedicated to providing news, tips, resources, and communities to help us do our part for Mother Earth.

In honor of the 40th Anniversary of Earth Day, we've assembled a list of the 40 best websites for advertising to green consumers. Fingers crossed that the planet and all of us are around for the 80th Anniversary!

These selections were ranked based our editorial review, monthly US visitors (estimated by Compete), and Google page rank (a key factor in determining ranking in search results… the higher the better). 

Websites Type Monthly Visitors PageRank
TreeHugger  News and Lifestyle       1,400,000          8
Care2  Community and Commentary       1,192,000          7
Mother Nature Network  News and Info          508,000          7
Mother Earth News  Articles and Commentary          507,000          7
Inhabitat  Architecture and Design          409,000          4
The Daily Green  News and Lifestyle          407,000          7
Grist  News and Commentary          292,000          8
Earth911.com  Recycling News and Services          205,000          7
Re-Nest  Green Homes Design          198,000          6
The Rainforest Site  Environment Preservation          147,000          6
WebEcoist  News and Commentary          137,000          4
Ecorazzi  Green Celebrity News          114,000          7
GreenBiz.com  Business News and Resources          100,000          7
Autoblog Green  Green Cars            96,000          7
Triple Pundit  Business News            96,000          6
Environmental Graffiti  News and Commentary            89,000          4
EcoSalon  News and Fashion            87,000          4
EcoGeek  Green Technology            79,000          7
Green Diary  News and Info            75,000          5
ENN  Global News            70,000          4
Ecofriend  Green Technology            68,000          4
Sustain Lane  Product Reviews and Community            61,000          6
Natural Home  Green Homes            59,000          6
Worldchanging  Stories and Ideas            58,000          7
Environmental Leader  Business News            56,000          7
Home Power Magazine  Alternative Energy            49,000          5
Green Options  Community and Commentary            44,000          6
Eco Child's Play  Green Parenting            42,000          5
E Magazine.com  News and Commentary            36,000          6
The Alternative Consumer  News and Lifestyle            30,000          6
Green Living Ideas  Ideas and Tips            30,000          6
AboutMyPlanet  News and Tips            29,000          6
Groovy Green  News and Commentary            27,000          6
The Good Human  Articles and Commentary            27,000          4
Green Car Journal  Green Cars            25,000          6
Home Energy Magazine  Alternative Energy            24,000          7
EcoTech Daily  Green Technology            23,000          5
Planetsave  Articles and Commentary            21,000          6
The Sustainability Ninja  News and Tips            19,000          6
Greenzer  Green Shopping            15,000          5

So many choices so little time? Here's another great option – advertising networks like Natural Path Media and SustainLane Green Ad Network specialize in advertising across sites with an environmental focus.

Keep in mind that for many people, "going green" is a way of life, not a single act or purchase. Invest the time to craft the right message for this progressive audience… and you'll be taking your "sustainable" sales growth all the way to the bank (in your hybrid car of course)!

Want to nominate an environmental site not on our list? Share it in the comments!

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