Posts Tagged ‘marketing’

July 2nd, 2011

Best Websites for Advertising to African Americans

Want to reach 40 million consumers with one trillion dollars in buying power? Then consider advertising to the African American market. This is a vibrant, growing, consumer market with plenty of households making $100,000 or more in annual income.

Have I convinced you yet? If so, then our list of the 36 best websites for advertising to African Americans is a great place to start!

We ranked these sites based on editorial review, monthly US visitors (estimated by Compete), and Google page rank (a key factor in determining ranking in search results… the higher the number the better.)

Websites
Type
Monthly Visitors
PageRank
MediaTakeOut.com Celebrity gossip and news         2,208,574    6
BlackPeopleMeet.com Dating network         1,582,666    4
The Root
News and culture         1,466,642    7
BET Entertainment news and TV shows         1,371,887    6
BlackPlanet.com Social network         1,095,046    6
Bossip Celebrity gossip and news         1,027,960    6
Hello Beautiful Woman's lifestyle            768,942    5
Essence Entertainment and lifestyle            559,968    7
Vibe Hip-hop news and music            489,173    7
BlackVoices Entertainment and sports            420,587    7
AllHipHop.com Hip-hop news and music            417,150    6
Madame Noir Entertainment and lifestyle            412,146    3
The YBF Celebrity gossip and news            397,783    6
EurWeb Entertainment and news            384,971    5
BlackAmericaWeb News and info            349,854    6
HipHopDX Hip-hop news and music            344,467    6
Hip Hop Wired Hip-hop news and music            317,665    5
Concrete Loop Entertainment news            285,582    6
XXLMag.com Hip-hop news and music            241,066    6
BlackSingles.com Dating network            215,443    5
BlackDoctor Health information            155,601    5
Atlanta Post Local and national news            119,650    5
Black Enterprise Small business and career              97,206    5
Ebony Entertainment and lifestyle              92,495    6
BlackNews.com Entertainment and news              70,323    5
King-Mag.com Men's lifestyle              56,391    5
CentricTV Entertainment and music videos              54,374    2
106 & Park Connect Videos and community              54,212    5
Black Gospel Gospel music              42,546    5
HBCU Connect Student and alumni community              23,256    6
Black Star News Local and national news              23,186    5
Chicago Defender Local and national news              21,671    6
Afro News, business, and politics              16,348    6
DallasBlack.com Local and national news              15,710    4
Black Athlete Sports news              13,598    5
Black Web 2.0 Technology and new media              12,701    5

No surprise that celebrity gossip and hip-hop music sites are hugely popular. As are entertainment and news sites (like our friends at EurWeb). 

But there are also dating, lifestyle, local news, and business oriented websites for you to choose from… depending on your target market!

So invest some advertising dollars in the African American market. And let us know which websites work best for you!

(Update: special thanks to one of our readers for letting us know that The Root was missing from our original list. Now comes in at number 3!)

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October 18th, 2010

Best Websites for Advertising to Entrepreneurs

It's hard being an entrepreneur. It really is (we know). Entrepreneurs are the underdog, the little guy. Call them crazy – it doesn't matter – they still have aspirations to change the world… and maybe make a ton of money along the way!

To achieve those big dreams, entrepreneurs need all the support and tools they can get their hands on. So if you have a great product or service that makes it easier for entrepreneurs to succeed, you'll want to find the best places to reach them with your online marketing message.

Here's our list of the 26 best websites for advertising to entrepreneurs. We've ranked them based on our editorial review, monthly US visitors (estimated by Compete), and Google page rank (a key factor in determining ranking in search results… the higher the better).

(If you're a budding entrepreneur, then these are great websites to help you too!)

Websites
Type
Monthly Visitors
PageRank
Mashable Social media news and opinions        2,874,000        7
TechCrunch Technology news and opinions        2,342,000        8
Silicon Alley Insider Technology news and opinions        1,887,000        7
Entrepreneur Small biz info for entrepreneurs           788,000        7
The Next Web International tech news and opinions           666,000        6
Inc. Small biz info for entrepreneurs           558,000        7
VentureBeat Technology news and opinions           521,000        7
GigaOM Technology news and opinions           443,000        8
All Things Digital Technology news and opinions           435,000        7
ReadWriteWeb Technology news and opinions           215,000        8
Startup Nation Entrepreneur content and community           175,000        6
Xconomy.com Technology news and opinions           139,000        7
PowerHomeBiz Home-based entrepreneur info           122,000        5
Springwise New business ideas           111,000        4
ToMuse Technology news and opinions           102,000        4
Young Entrepreneur Entrepreneur content and community             64,000        6
Pulse2 Technology news and opinions             60,000        5
MoreBusiness.com Small biz info for entrepreneurs             57,000        6
The Funded Fund raising and startup community             42,000        6
CenterNetworks Social media news and opinions             41,000        6
Startup Meme Social media startup news             38,000        3
Seattle 2.0 Seattle technology news             31,000        6
socalTECH Southern California tech news             30,000        5
Startup Weekend Startup events and resources             25,000        5
Ladies Who Launch Resources for women entrepreneurs             24,000        6
TECH cocktail Startup events and resources             15,000        5

You'll see our list is stuffed with technology news websites such as VentureBeat and Pulse2. Why? Because tech-savvy entrepreneurs like to stay informed… and also hope that their startup will be in the news one day!

What about websites and blogs that help startups, well… start up? We like Inc. and MoreBusiness.com. Then there are those that serve a local startup community, like Seattle 2.0, while Ladies Who Launch focuses on supporting women entrepreneurs, and PowerHomeBiz.com can help you reach home-based business owners.

Want to meet real, live entrepreneurs? Then consider sponsoring a startup networking event coming soon to a city near you. TECH cocktail is a good one! Or, for a bit of online community, visit our friends at Young Entrepreneur.

You should consider them all for your advertising dollars!

In any case, let's keep supporting our favorite entrepreneurs since: "Some people dream of great accomplishments, while others stay awake and do them." – Anonymous

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May 19th, 2010

Best Websites for Advertising to L.A. Consumers

Memorial Day Weekend is fast approaching… and that means it's time for the beach, summer movies, and Disneyland (with kids in tow!) So when better to ask the question California advertisers are dreaming about: What's the best way to reach Los Angeles consumers with my online marketing message?

Here's our list of the 21 best websites for advertising to L.A. consumers. We've ranked them based on our editorial review, monthly US visitors (estimated by Compete), and Google page rank (a key factor in determining ranking in search results… the higher the number the better).

Websites
Type
Monthly Visitors
PageRank
Los Angeles Times National and regional news        8,082,000         8
LA Weekly News and local events           563,000         7
CBS2.com TV news website           498,000         6
KTLA.com TV news website           405,000         7
LA Daily News Regional and local news           399,000         4
NBC Los Angeles TV news website           380,000         6
Laist Local news and events blog           258,000         7
MyFox LA TV news website           176,000         6
Daily Breeze Local and community news           153,000         6
LosAngeles.com City guide and nightlife           103,000         4
KNX 1070 News radio website             61,000         6
LA Observed News, sports, and politics             58,000         6
LA.com City guide and nightlife             50,000         4
Losanjealouse Local music and events             41,000         6
LAMag.com City guide and shopping             40,000         6
LA Downtown News Local news and info             24,000         6
Green LA Girl Sustainable living blog             22,000         4
LA Snark Pop culture and lifestyle blog             14,000         5
Yo! Venice! Local news and lifestyle blog             14,000         4
Blogdowntown Local news and lifestyle blog             13,000         6
LA Moms Blog Local parenting blog               9,000         5

You'll see that the local media (newspapers, TV stations, and radio) have come online… and once again represent a great way to reach Los Angeles consumers interested in breaking news. How about the city guides? Always an option if you want to find people taking advantage of the L.A. nightlife and local happenings.

But don't neglect the blogs! They offer personalized commentary and attract those interested in a daily dose of Los Angeles lifestyle. They're also more affordable for local advertisers on a b-movie budget (like us!)

Have a great L.A. website that you'd like to nominate for next time? Just let us know…

We'll see you at the beach this summer!

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